The original goal was $10.
But there are some pretty harrowing risks to backing a project like this. "It might not be that good. It's my first potato salad."
So, this dude creates essentially a gag Kickstarter, and the internet--lovers of irony that we are--have awarded him $38,000 as of this writing. Holy Jesus Christ, you guys.
I love the dude's reaction to this, too. He's a baffled as the rest of the world. If you look on the Kickstarter page, there are a few attempts to line out some stretch goals, but you can see the moment when things start to spiral way out of his own control. He jumps from $350 to $1000, then $1200, then he says this:
A BIG STRETCH GOAL:This is amazing. I mean, I know that we could all be cynical right now and talk about how this $38,000 could have gone to a literary magazine or a charity or something, but...c'mon. This guy just raised nearly $40,000 for potato salad.
We're really tearing through these stretch goals. I honestly don't know what is realistic anymore. So, I thought maybe we try to double the current number?
$3000: My kitchen is too small! I will rent out a party hall and invite the whole internet to the potato salad party (only $10 and above will be allowed in the kitchen)! The internet loves potato salad! Let's show them that potato salad loves the internet!!
Maybe we're all gonna be okay, after all.